Slow Fashion – A Fast Revolution

Timeless and versatile, exquisite and exceptional, slow fashion is a revolutionary approach to clothing. In a world driven by instant gratification and mindless consumerism, this is a lifestyle that encourages responsibility to the environment and to each other.  Aspiring to change the relationship we have with our clothes, Slow Fashion goes beyond the realm of our closets. Slow Fashion was a term coined by Kate Fletcher from the Center for Sustainable Fashion.   

  1. The birth of Slow Fashion

Fashion is continually evolving, fastpaced and constantly transcending. There is an infinite demand for the ‘next big thing’. As these trends come and go, so do our clothes. This produces huge quantities of waste, a primary contributor to global pollution and an immeasurable burden on nature. Often called Fast Fashion, this vicious cycle involves high production volumes, quick production schedules and complicated supply chains to meet consumer demands. This has, in turn, influenced our shopping habits. Production of this scale requires large manufacturing units and sources material in large quantities. Thus, only enabling large corporates to be able to function in this market. Fabrics used to make these clothes are generally blended with synthetic fabrics, another result of the sheer volumes that are produced. It also compromises the quality of the product. Slow Fashion is the widespread counteraction to this rut that is Fast Fashion.

  • What is Slow Fashion?

A low waste, ethical and eco-friendly process to produce clothes, Slow Fashion ensures quality and longevity of the product. It reduces carbon footprint and cultivates awareness and a sense of responsibility to the environment. This is sustainable fashion that moulds brand practices and consumer habits alike. 

  • Why choose Slow Fashion?

The Slow fashion process involves sourcing fabric and labour locally, encouraging artisans’ and framers’ involvement in the production of these clothes. It also employs fair trade practices and engages in the process of certification of the products. This ensures that quality is maintained and protects the interests of both, the consumers and the sellers.  Predominantly, Slow fashion labels use plant and plant-based materials, making their practices vegan. Fabrics like organic cotton, linen and Tencel are employed in the production of their clothes. There is no synthetic fabric or blend that is used.

  • The upside and the downside to this lifestyle transformation.

Local sourcing of material, fair wages, and the overall sustainable nature of slow fashion seems like it is almost too good to be true, doesn’t it? That might just be true since most of these brands are incredibly expensive. But don’t lose your will for a sustainable lifestyle just yet. While the hefty price tag may seem intimidating on the surface, remember these purchases last a long time. Purchases for a sustainable life are more an investment than a simple shopping experience. They last longer than most commercial items. Furthermore, these price tags discourage mindless consumerism, encourage thoughtful purchases.  There are,  however,  other options. Instead of purchasing new clothes, renting, swapping, borrowing or buying from a secondhand store could go a long way in building a sustainable wardrobe.

At the end of the day, Slow Fashion is a step in the right direction to a more empathetic relationship with nature and overall, a better life.  A sustainable lifestyle, in harmony with the environment we live in, is a rewarding experience all in itself. Give this a chance and it will be worth it!