The world of fashion is trending and Sustainability is the new buzzword. There has been an overwhelming awareness and support for living a sustainable life. Adapting to sustainable lifestyles, choices like Slow Fashion is a major stride in this very direction. However, there are some strong preconceived notions about Slow Fashion that need to be addressed.

  • Slow Fashion is Unattractive:

By far, the biggest misconception of any form of sustainable fashion is that it is unappealing, floppy hemp clothes. Slow fashion brands maintain an exquisite style and aesthetic. The designs are versatile and provide a wide assortment of styles to choose from. There’s something for everybody! With the intent of longevity, slow fashion brands like us ensure conscious designs that radiate elegance, while ensuraing that they generate low waste. This may make the clothes loose fitting.

  • Slow Fashion is unaffordable:

Slow Fashion brands are built on fair trade practices. Fair Trade protects the interest of consumers and producers alike. This means that we pay fair wages to our labour and for our raw materials. With this we ensure quality. While, on the surface, fast fashion labels may seem more reasonable, they are not durable and force you to buy clothes more often. The Cost Per Wear of sustainable clothing is a lot lower than that of the alternate. Thus, in the long run, slow fashion is not as expensive as it is perceived to be.

  • The Environment is Unaffected:

The production process of the fashion industry is a major contributor to global pollution levels. The air, the water, the earth. The usage of water, the fumes released in the production process and the pesticides used in the growth of the plants cultivated for fabrics are the primary sources of concern. Another major concern is the waste generated from the manufacturing and disposal of clothes. This is what spurred the slow fashion revolution.

  • The Greater Scheme of Things in the Industry Remains Unchanged:

It is only natural to think that we as individuals cultivating the habit of conscious consumerism cannot influence shopping trends that corporate conglomerates control. However, each individual’s contribution to thoughtful purchases is impacting big brands to change to a sustainable philosophy. Fast fashion brands have been making sincere efforts to show their customer base that they are an ethical brand with sustainable practices. This change was effected by customers like you who chose slow fashion for a sustainable tomorrow.

  • Slow Fashion is Unattainable:

It is a common misconception that slow fashion is a niche, a hard to find privilege. Slow Fashion labels are hard to come by. Well, if you are here, then you’re in the right place! Look no further for all your Slow Fashion needs.